The Crime Readers' Association

Agents column

Interested in writing crime?


A regular column written by Jemima Forrester of David Higham Associates, one of the UK’s top literary agencies

COLUMN 4 – Book fairs in a nutshell

Ah, the book fair. London Book Fair to be precise. The place where I spent most of my working week recently. I have a love/hate relationship with the book fair. I love that it’s a chance to spend time with publishing colleagues from both the UK and abroad, I love that I get to meet new people who I can tell instantly I’m going to have lots of books in common with, and I love that it’s held at Olympia so for three days of the year I get to commute on foot!

On the other hand, I hate the recycled air, the obligatory pre- or post-fair bug and the fact that I eat more carbs and sugar in those three days than in the rest of February and March combined. (That last one is probably avoidable but it does seem to happen every year…)

If you already know about the book fair and about what agents and publishers do there, I’d advise you to stop reading now. This post is not for you. But for those who’ve never been but often wondered what we all get so worked up about at this time of year – and how it’s relevant to you as an author – here’s how it works in a nutshell.

There are lots of international book fairs held around the world every year. Frankfurt, held in October, is the most established, followed closely by London, held in March or early April. Bologna is also big, but dedicated exclusively to children’s publishing. The main aim of the book fairs is to buy and sell international rights. They are three days filled with meetings, book pitches and negotiations. Agents start planning for the fairs months in advance, preparing rights guides of the books they have to sell, setting up meetings and thinking strategically about when will be the best time to submit their books.

The set-up of London Book Fair is always the same. In the main body of the hall, publishers’ stands dominate. These range from small booths with a couple of shelves of books for the smaller indies, to huge, multi-level meeting stands with giant displays of ‘hot new book’ covers for the big conglomerates. It’s a chance for publishers to flaunt their wares as much as their budgets will allow. The main hall is big and bright and colourful.

On the top floor there’s the International Rights Centre where the literary agents (predominantly but not exclusively UK and US) take up residence. This is a less showy affair (the overwhelming colour scheme is ‘greige’), but this part of the fair is all business. Agents selling foreign rights will have back-to-back meetings here, pitching their upcoming books to foreign publishers. Publishers from countries all around the world will be on the lookout for exciting new books to acquire for foreign publication and translation.

This is why the fair (and the weeks leading up to and following it) is such a busy time for agents and publishers. It’s the time when industry folk – from the US, to Germany, to Japan – are all together in one place and hungry to do business. Literary agents have to think quite carefully about when to submit before the book fair. Selling a big book in the run up to the fair can mean a huge boost in interest from foreign publishers, but submit your book too close to the fair and you risk it getting lost in the chaos.

With the fair in mid-March this year, I sent out my last submission at the beginning of February and will wait until at least a couple of weeks after the fair to go out with anything new. I don’t want to run the risk of a book I’m going out with getting overlooked in the maelstrom of pre- and post-fair submissions.

That’s not to say agents don’t submit close to the fair – it’s just a slightly riskier strategy. Last year, when I was still an acquiring editor, I was submitted a book less than a week before the fair which I went on to acquire in three days. It’s stressful buying and selling right before or even at the fair, and you have to be prepared to move lightning fast, but it’s also exciting and adrenaline-fuelled and can lead to big-money deals.

Something that often surprises people unfamiliar with the publishing industry is that there are very few authors at the London Book Fair. A lot of authors ask me if it’s something they should attend and I normally don’t recommend it. The fair isn’t a great opportunity for authors to meet with agents and publishers. Most of them will be in meetings all day and if they have a half an hour gap in their schedule, coffee and a hastily snaffled sandwich will be their first priority.

Having said that, there is an Author HQ at the book fair. A space where London Book Fair organisers arrange a series of talks, panels and workshops aimed primarily at authors. This year I was on a panel talking about how best to find and work with a literary agent, as well as having a small number of one-to-one meetings with aspiring novelists wanting advice from an agent on their ideas. So if you are an author based in or near London, it could be an opportunity to gain some valuable insight into the industry.




COLUMN 3  Submissions that excite us

A couple of weeks ago I was panicking. Not about the fact a misogynistic, volatile baby currently holds the most powerful position in the world . . . well, not entirely about that. I was panicking that I hadn’t read a submission I really loved in several months. That I was trawling through piles and piles of manuscripts and finding everything a bit . . . meh.

Am I being too fussy? I worried. Do I need to lower my standards in order to build up my list?

Of course, the answer to that was no. And in the last two weeks I’ve read three submissions that blew me away and gave me that excited, can’t-sit-still feeling you get when you discover a real gem.

As agents, we’re looking for the best of the best. Not authors who are quite good or just OK – authors whose brilliance shines through and whose first few chapters leave us giddy with excitement. That’s not to say I only take on authors whose books are perfect and ready to send out to publishers. Far from it. I’ve just signed an author whose book needs completely restructuring from the ground up. But I can see the potential in it and I know with a little careful nurturing, this book could be really fantastic.

What we’re looking for is that rough diamond – an undeniable sparkle. It may need polishing, but there’s something there that makes us sit up and listen, and that makes it stand out from everything else we’ve read. So what does a book need to make us agents take note?

Top-quality writing – obviously this is the dream attribute we’re all looking for in our authors. Someone with a real mastery of language whose prose is clever, elegant and well thought out – but also understated. Is there a line or a phrase that’s so good it makes me want to underline it twice or even gleefully Tweet it? Is there a turn of phrase that’s so genius it makes me laugh out loud? Of course, the best writing is brilliant almost without the reader noticing. Don’t be tempted to overwrite. Excessive metaphors, flowery language and an onslaught of adjectives will feel like you’re trying too hard and distract from the story you’re telling. Trust in the power of your writing, your plot and your characters to tell the story and immerse the reader.

A cracking pace – particularly valid in crime and thriller fiction, but indeed a consideration for all commercial fiction. I love nothing more than a novel I really can’t put down because the pacing is so perfect there’s always something I want to find out or something going on that I need to see through to its resolution. It doesn’t have to be non-stop action – quieter intrigue is just as important. Think about chapter endings – each one should leave the reader desperate to start the next chapter straight away.

Characters we believe in – I am particularly drawn to characters and this is very important to me as an agent and as a reader. Your characters need to come to life through your writing. Everything about them (their psychology, their characteristics and personality, their speech, etc.) needs to be authentic and believable. I want to understand the motivations behind their actions and be able to put myself in their shoes. For me, I have to like them, or at least find them charismatic and intriguing. My main reason for turning down a novel is that I just couldn’t engage with the characters or I didn’t care about them. Make them real – make me care!

A clever hook – again, a crucial element of crime and thriller fiction is the hook. What is it about this novel (that can be summed up in one line) that makes it stand out from all the other books out there in an incredibly competitive market? It doesn’t need to be high-concept (although I’m a fan of that too), and it can be a new twist on or inspired by something that’s come before, but it needs to be something that makes me think Wow, the premise of this book sounds really unique and interesting. I must read it right now!

If your book has all four of these things, you should be beating agents off with a stick. But if you do at least one of these things exceptionally well, we know there’s something there to work with, a raw talent to nurture and develop.


COLUMN 2 Why do I need a literary agent?

This is a question I’m sure a lot of prospective authors ask themselves. Why not just submit to publishing houses directly? Or self-publish? Authors slog away night and day writing their masterpieces, publishers invest time and money producing and promoting the books – and the agent just sits in the middle, skimming 15% off the top, right?

Obviously not! I’d be doing my profession and my authors a pretty major disservice if I thought that. I can say, even only a few months into working on this side of the business, agents work incredibly hard and provide an invaluable service to both authors and publishers.

Firstly, it’s the agent’s job to find and nurture raw talent and make sure it’s discovered by publishers. Your book is unlikely to find its way onto the desk of a talented editor if it hasn’t gone through a literary agent. Very few publishing houses accept unsolicited submissions these days. They rely on agents to do the first sift, as it were. Why accept unsolicited submissions – which could be fabulous, but might also be dull as ditch water and written with all the finesse of a lazy toddler who’s got hold of Mummy’s iPad? – when you know the submissions coming from agents are guaranteed to be of a certain quality?

If an agent likes your work and takes you on then they’ll work with you to hone and finesse your manuscript and then pitch it perfectly to the right editor. I do as much – if not more – editing now I’m an agent as I did when I was an editor! Agents spend a lot of time getting to know what the editors are looking for so when they come to pitch and submit a book, they know they’re giving it the greatest chance of being taken on by a publisher who’ll really get it and publish it to its full potential.

Another very important reason for having a literary agent is that they will get you the best possible deal on offer. It’s the agent’s job to know the ins and outs of publishing contracts and to make sure the different rights (film and TV, foreign language, audio, etc) are all being exploited fully and the author is being fairly rewarded for their efforts. Unless you’re an expert on literary contracts and contract law, an agent can only add value at the point of negotiating your contract.

Next point: awkward conversations. No one likes an awkward conversation! If you feel that way, you definitely need a literary agent. Publishing is a business, of course it is, but it’s a friendly one and it’s hard to be all smiles and champagne toasts one minute and then demanding sales figures and marketing updates the next. Having an agent means you always have someone in your corner, fighting your side and willing to pick up the phone and have those difficult conversations for you. It’s much easier to be honest with your agent about how you feel about an ugly cover, for example, than with your publisher. And agents can help smooth over ruffles and act as a go-between if things aren’t always entirely rosy.

Obviously this is only a tiny fraction of the services agents provide for their authors – I could go on and on! – but if you’re serious about finding a publishing deal, it’s worth seeking out the right agent to help you, guide you and make sure you’re getting the most out of any publishing deals you get.

Until next time



COLUMN1 What’s on the agenting agenda

Hello and welcome to this brand new column for the CRA! Over the coming months, I will be attempting to demystify the world of agenting for those who don’t know it well, answering any burning questions you might have about the industry and the publishing process, and showing that – contrary to popular opinion – us agents are a friendly and approachable bunch who adore books and are desperate to work with talented new writers.

I’m kicking things off this month with a bit about me, my route into agenting and what I’m looking for at the moment in terms of crime and thriller.

So, a few months ago I made the pretty massive decision to move from publishing to agenting. I’d been an editor for nearly seven years working for some of the biggest publishing houses in the UK. From big hitters and award winners, like Ian Rankin and Denise Mina, to rising stars in the genre, including Mason Cross and Steve Cavanagh, I edited and published a varied list of fiction authors, predominantly in the crime and thriller area.

As an editor it was part of my job to butter up the town’s literary agents (usually bribing them with a nice lunch or a glass of wine) in the hopes they’d send me their exciting new submissions and I’d be able to snap them up for publication. Now, I’ve decided to swap sides, as it were, and turn my hand to agenting. (Thanks again to all my fellow agents who welcomed me to ‘the dark side’ when the news broke!)

As a relatively newbie literary agent, but an experienced editor, this puts me in an interesting position to write this new column – I’ve seen both sides of the business, but I’m learning more and more about the agenting side every day. In coming months, I’ll be looking at trends in the market, the reality of the slush pile, tips for submitting to literary agents, what agents actually do all day, how we sell foreign rights, working with film and TV partners, and much more.

Crime and thriller has always been my passion – as well as my bread and butter – so unsurprisingly this is top of my wish list to take on. I’d love to find a brilliant new crime series with a really unique, compelling central character, and an unusual or especially atmospheric setting. I love big, juicy thrillers that are fast-paced and intelligent with engaging characters and plenty of twists and turns. I’m always on the lookout for page-turning psychological suspense with a really stand-out hook and a clever plotline that hasn’t been done before. And I like a bit of speculative – something with a well-conceived high concept that takes the genre to another level.

My aim will always be to take on authors whose novels really stand out from the crowd, who I believe in and feel strongly that I can get them a deal. As an agent I’ll work closely with my authors editorially, shaping and honing their books until they’re ready to be submitted. I’ll also help advise them on where to go next, make sure they’re being prioritised appropriately by their publisher, and be there for all the highs – and hopefully not too many lows – of their writing career. The relationship between an author and an agent is a crucial one and, if all goes to plan, a longstanding one.

I really hope you enjoy reading this column and I’d love to hear from you if you do. I’m on Twitter @jemimaforrester, so do get in touch and let me know if you’re enjoying it and feel free to ask me questions. I’ll do my best to address and answer them in future posts.

Revisit soon for Jemima’s next column.

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